Confused by conflicting channel credit? Learn how multi touch attribution works, pitfalls to avoid, examples to copy, and how to turn insights into action.
A practical framework to turn GA4 data into an exec-ready, one-page dashboard with targets, trends, and actionable insights.
What to expect from modern marketing automation platforms, how to design workflows, and why analytics automation is the missing piece.
Learn what AI marketing agents really do, where they shine (and fail), and how to deploy them for analysis, reporting, and action—without drowning in dashboards.