How do I automate GA4 weekly reports for stakeholders?

Short answer: schedule reports where your data already lives. For simple PDFs, use GA4’s Share > Schedule email on a standard report. For richer, cross-channel views, build a Looker Studio dashboard connected to GA4 (and Ads/Meta) and set a weekly email delivery. If you want automated insights, summaries, and alerts without manual dashboard work, use an AI reporting tool that connects to GA4 and explains what changed, why, and what to do next.

The cleanest setup for most teams is Looker Studio: connect GA4, build a weekly template (week-over-week trends, top sources, conversions, and CPA/CPL), and schedule an email PDF every Monday. Add comparison periods (Last 7 days vs previous), clearly labeled KPIs, and a single page for execs. For channel leads or analysts, create filtered views or parameter controls and add them to the same scheduled email list.

GA4’s native scheduling is fine for a basic snapshot, but it’s limited. Explorations can’t be auto-emailed, thresholding may hide rows, and you can’t blend channels. If you need cross-channel context and automated explanations, tools like Morning Report connect GA4, Google Ads, Meta, and Search Console, then send a weekly brief with AI commentary, anomaly alerts, and a prioritized action plan—no dashboard maintenance.

Whichever route you choose, standardize your weekly narrative: what moved, why it moved, and what you’re doing about it. Include a short executive summary up top, then the supporting charts. Set alerts for sudden drops in conversions or spikes in CPA so you’re not waiting for the weekly email to react.

What’s the fastest way to set up a weekly GA4 report email?

In GA4, open a standard report (e.g., Reports snapshot or Acquisition), click Share > Schedule email, choose Weekly, set recipients, and attach PDF/CSV. Keep in mind it’s a single view and less flexible than Looker Studio for multi-stakeholder needs.

How do I automate GA4 reports in Looker Studio?

Connect GA4 as a data source, build a one-page executive view with KPIs (Users, Sessions, Conversions, Conversion Rate, CPA/CPL), add time series (Last 7 days vs previous), and a simple traffic breakdown. Then Share > Schedule delivery, choose Weekly (e.g., Mondays), attach PDF, and add your recipients with a clear email subject.

What should a weekly GA4 report include for stakeholders?

Include: topline KPIs (Users, Sessions, Conversions, CVR, CPA/CPL), channel performance (Paid, Organic, Direct, Referral), top campaigns/keywords/creatives (if applicable), conversion quality (lead-to-MQL rate if available), and a brief 3-bullet summary: what changed, why, and next steps.

How do I add Google Ads and Meta to the same weekly report?

In Looker Studio, add separate data sources for Google Ads and Meta (via native connectors or third-party connectors) and place their KPIs alongside GA4 outcomes. For an end-to-end view, show spend, clicks, CTR, CPC, and CPA next to GA4 conversions and conversion rate so stakeholders see both input and outcome in one page.

How do I handle GA4 sampling, thresholding, or missing rows?

Standard GA4 reports are generally unsampled but can apply thresholding (especially with low-volume segments). Keep weekly reporting at higher-level aggregates, avoid overly granular dimensions in the email view, and rely on Looker Studio extracts or BigQuery export for deeper analysis. If rows are hidden, call it out in the summary to set expectations.

Can I automate commentary instead of just charts?

Yes. You can script summaries (Apps Script on Google Sheets feeding Looker Studio) or use AI tools. Tools like Morning Report automatically analyze GA4 and ad data, generate a weekly brief with plain-English insights, send smart alerts for anomalies, and even deliver an AI-narrated podcast recap. See features: Morning Report Features.

How do I set alerts for sudden drops in conversions or spikes in CPA?

Set custom insights in GA4 (Configure > Custom insights) for thresholds like “Conversions down >25% week over week” or “CPA up >20%.” Complement with bid platform alerts (Google Ads/Meta) for spend and CPA changes. Automated tools can centralize alerts across channels and send to Slack/email.

How do I make one report work for execs and channel owners?

Keep one-page executive summary for the weekly email and provide linked detail pages for channel leads. Use data controls or separate scheduled PDFs by audience. Executives get the top KPIs and three bullets; channel owners get deeper tables by campaign, creative, and keyword.

See also: Morning Report Integrations to connect GA4, Google Ads, Meta, and Search Console. If you’d rather skip dashboard upkeep, Morning Report’s Weekly Brief, Smart Alerts, and AI Chat turn data into direction automatically: Explore Features.